Know more about our Vision & mission

Our Vision

• To be the most differentiated and valuable global food and agri-business
• To set a world class institution to empower farmers and protect the local community
• To create fair and sustainable value for both our business and other stakeholders: our people, our business partners, the farmers’ communities and the environment around us

Our Mission

• To provide sustainable livelihoods to farmers
• To maximize long-term essential value for our stakeholders
• To educate people about the importance of organic fair trade farming and cooperative alliance
• To facilitate sales of coffee and spices globally for raising the livings standards of the farmers

Our Values

What counts for our best efforts, ethically and economically, to make sure we serve better to the farmers, environment and consumers.


“Development of sustainable agriculture is the epicenter of our foundation.”

Our Objectives

• To provide the potential farmers to get certified & improved bankability and enhanced services for farmers
• Identify potential farmers and introduce farm development plan module, based on the data uploaded from farm surveys and transaction records, provides personalized, long-term plans for each farmer
• To work for better economic returns
• Mindful on the crop wastage during post-harvest period
• Working on fair trade and organic model
• To focus on poverty reduction and better life to the marginalized farmers
• To set up adequate infrastructure in crop processing and value addition of farmers produces
• To promote poor farmers and rural development at the current Indian scenario of economic liberalization and market economy
• To educate farmers on the importance of practicing organic fair-trade coffee farming and production
• To practice sustainable growth of coffee
• To maintain the consistency of practicing farming. As due to the trend of urbanization, many farmers seek opportunities elsewhere and leave the farming completely
• To guide and consult the farmers
• To maintain the quality of coffee and spices production
• To improve and maintain the sustainability of coffee and spices industry
• To improve quality and productivity of Wayanad coffee
• To regulate and stabilize local market
• To provide farmers and other stakeholders with our reliable services